I don’t want to tell anyone about global warming these days (I mean hardly anyone). Most of us know about it. Rupert Murdock, of all people, has recently pledged to make his company News Corp. carbon neutral by 2010! The behemoth Walmart Corp. is pushing CFL light bulbs (compact fluorescent bulbs, which use about 75 per cent less electricity than incandescent bulbs*).
Good Grief, Charlie Brown! There’s nothing to worry about!
Maybe not and maybe so.
What I would like to do, for myself and interested readers, is to track the information flow on these issues and try to understand what is really happening. Like the age of the internet, climate change as an idea, is creating social and cultural change. It is controversial, and we, the United States, are highly responsible and on the spot to create solutions. My intent is to try to distill this and present some concrete methods for making personal changes…maybe even some political action…who knows… to live a more enlightened life.
I should put in here too, that I feel a tremendous responsibility for the mess we appear to be leaving the kids who are being born today. Not to mention, the rest of the world.
This, the tracking of information, however, is not as simple as it seems. The information flow we have today is “mass media” and others. Information is not always pure; it is often propaganda, to speak very directly. Exxon/Mobil ,for instance, has spent millions to inject doubt into the nascent national debate on global warming. (More to come on this, I am prepared to back up all my accusations with documents and facts.)
It is not easy to get to the truth, to feel really informed. With this age of the internet there is so much information being thrown at us I sometimes feel like I am being deluged with the force of a fireman’s water hose. Yet, in an effort to remain sane, concerned and informed (as well as productive) I have pared down my reading habits, my email “news alerts”, my magazine subscriptions, my rss feeds and my newspaper scans.
What this amounts to, curiously enough, is coming up with just the right keywords to define my circle of awareness and interest.
So here they are: climate change, global warming, greenwashing, green business, deep economy, technology, peak oil, energy, biofuel, cradle to cradle, greenhouse gas emissions, carbon sequestration, plastics, organic,local food, architecture, agri-business, OPEC, Kyoto, wind power, solar, sustainability, LEED, , IPPC.
Have you thought of your life in keywords?
*Postscript: A CFL bulb uses only one fourth as much electricity as a regular incandescent, lasts 10 times as long, and easily saves $50 during its lifetime.